Azira Renews Contract with One of Europe’s Largest Retailers

Eight-figure renewal deal represents an approximately 100% increase over the prior contract

PASADENA, CA—APRIL 5, 2023— Azira, a global leader in privacy-led data intelligence on people, places, and products, today announced that it signed an eight-figure renewal deal with its largest retail customer in Europe – an increase of approximately 100% over the previous year.

By renewing its contract for another term, this European retail chain, which operates multiple brands across several European countries, will continue to use Azira’s solutions to drive footfall traffic to stores and to measure the effectiveness around those activities; the retailer plans to expand the use of Azira across its seven other retail brands.  The Company’s data intelligence insights allow the retailer to get a better understanding of the right catchment area at the store level and deliver appropriate messaging to their prospects and customers. 

This renewal supports Azira’s land-and-expand go-to-market strategy by offering targeted solutions to a customer, solving clearly defined problems, and then delivering business outcomes, with clear business use cases and ROI, leading to additional revenue opportunities. In this retailer’s case, for every euro spent with Azira, the retailer received 6€ in return.