Marketing Intelligence
Operational Intelligence
For Data and 
For Marketers
For Media Agencies
Commercial 
Agencies & Media
Restaurants
Retail
Travel & Tourism
Audience Curation
Competitive Intelligence
Customer Insights
Market Research
Site Selection
Trade Area Analysis
Traveler Insights
Platform
Privacy
Case Studies
Resources
Blogs
Upcoming Events & Webinars
Leadership
Press Releases
Contact Us
In today’s data-driven landscape, privacy is paramount. Businesses and consumers alike are becoming increasingly concerned about how data is collected, used, and shared. At Azira, we understand the significance of data privacy and transparency, and are taking care to implement privacy in all aspects of our business.
Want to make sure that your third-party data providers are adhering to robust privacy standards? Here are five essential questions you should ask your data provider:
01
How Does the Data Provider Prioritize Privacy Compliance?
Staying abreast of quickly evolving privacy laws and enforcement trends is paramount to having a thoughtful, compliant privacy program and data partnerships. A reliable data provider should proactively understand regulatory requirements, expectations for compliant data practices and how data can be shared with other companies in a compliant manner that respects consumer privacy. Compliance isn’t just a checkbox—it’s an ongoing commitment to protecting customer data within the bounds of the law.
02
What Investments Are Being Made in Privacy Beyond Compliance?
Basic compliance is just the starting point. Consumers today demand not only legal adherence but also transparency about how their data is being used and shared, honoring a consumer’s right to exercise their privacy rights without discrimination, and demonstrating a strong commitment to safety. A responsible data provider should offer a straightforward process for consumers to understand how their data is used and to extend and honor consumer requests to exercise their privacy rights, including deletion and opt outs. Safety is also critical. An effective data provider invests in privacy beyond mere compliance, incorporating robust anomaly and fraud detection mechanisms. The use of cutting-edge AI technologies also helps demonstrate the provider’s commitment to improving models and accuracy continually, accounting for best practices and policy developments on the ethical and responsible use of AI.
03
Do They Partner With Other Trustworthy Companies?
Data stewardship is a collective responsibility that extends across all partners, vendors, and clients within the ecosystem. Responsible data partners are crucial. When evaluating a data provider, inquire about their vetting process for partnerships. Trustworthy partnerships are essential to ensuring that your data remains in safe hands throughout its journey.
04
What Security and Internal Data Handling Processes Are in Place?
Robust data protection is vital to maintaining the security, integrity, and confidentiality of customer data. Companies must not only safeguard their internal data but also thoughtfully address accountability in relation to relevant third parties, including reasonable privacy vetting. Fool-proof security measures, coupled with appropriate vetting processes, are the building blocks of a responsible data environment.
05
How Does the Data Provider Empower Consumers When It Comes to Privacy?
A responsible data provider empowers users by being transparent about their data practices, and providing consumers with the ability to exercise control over how and if their data is used. A reputable data provider should explain privacy rights and privacy choices clearly, and offer choices that meet the spirit and the letter of the law. This transparency allows individuals to make informed decisions about their privacy, including the option to request data deletion or deny permission for specific uses. The process should be straightforward, ensuring that users can easily manage their privacy preferences.
Dedication to Data Privacy
Data privacy is not just a buzzword—it’s a commitment to safeguarding sensitive information and fostering trust between businesses and consumers. It’s critical that your data provider share your dedication to privacy and transparency, allowing you to navigate the data landscape with confidence.
