Azira’s Solutions

Analyze Trade Areas with Unprecedented Accuracy

Understand the commercial reach of any store, shopping center, restaurant, etc. and how far consumers are willing to travel to that location. With one of the world’s leading sources of location intelligence, you can compare sites, map out true trade areas, and make smarter decisions for your business.

Trusted by
Industry Leaders

John McClelland,

VP of Research at Coldwell Banker

Azira’s data insights allow me to conduct site evaluations using near real-time, robust, and great quality data. The intuitive charts, maps, and searchable historic data establish me as a market leader and adopter of cutting-edge technology.

Know the Pros and Cons of Any Location

Instantly unlock insights on any trade area, shopping center, or location. From draw power to foot traffic to visitation patterns, and more—find locations that most closely align with your goals. Evaluate locations for cannibalization and local competitor draw to maximize revenue.

Go Beyond Traditional Methods

Go beyond the old rules of thumb to paint a more accurate picture of catchment areas backed by real data about where your customers live, work, and commute throughout the day. Explore 70 million places and instantly gain powerful insights to grow your business.

Compare Multiple Trade Areas at Once

Maximize the ROI of your next location by comparing multiple trade areas at once. Visualize demographics, market reach, and visitation trends for up to five locations at a time. Then make a decision confidently based on the goals that matter to your business.

Azira’s Solution for Trade Area Analysis

Power Custom Visualizations

Create custom maps and charts to support data-driven decisions. Understand true trade area, visitation by daypart, and more.

True Trade Areas

Compare the reach of your location with that of competitors based on where people live and work, commute patterns, and more.

Demographics Datasets

Compare demographics across different locations to understand where else your target customers dine, shop, entertain themselves, etc.

Cannibalization Analysis

Understand the impact of new locations on existing ones. When you choose to expand to a new site, track its performance in real-time.

Visitation Pattern Insights

Know which paths customers take to get to a location and whether they ultimately visit your business.

Privacy-First, Always

Know that Azira prioritizes consumer privacy.

Featured Resources

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A DMO Implements Enhanced Media & Data Strategy to Improve Marketing and Real-Time Analysis

How Periscope And Azira’s Geotargeting Campaign Effectively Drove Awareness For Hopo, The Gold Coast’s Sightseeing Ferry

How Azira’s Marketing Team Uses Consumer Behavior Data for Digital Advertising

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