Azira’s Solutions

Unlock Instant, Accurate Customer Insights

Know your customers better than anyone else. Access real-time data and consumer insights on how people behave in the physical and digital world including where your customers live, work, and shop. By using the right data, never miss an opportunity to reach your customers with the right message at the right time.

Trusted for Customer Insights by leading organizations across retail, restaurants, and commercial
real estate

Tama Shor,

President, Directory of Major Malls / ShoppingCenters.com

It’s a game-changer in the sense it can provide so much more actionable, shopper-centric insight about the property, and opens up new types of opportunities to use the data.

Build Accurate Personas Based on Consumer Insights

Obtain a clear picture of your most valuable customer segments by knowing their interests and visitation patterns based on real-world behaviors. Target more effectively and find new “act-alike” audiences who fit your best personas.

Choose New Locations Based on Customer Preferences

Analyze prospective locations and choose the most profitable ones based on customer behaviors—like where else they shop or commute patterns. Understand customer demographics and brand affinities to choose a storefront near other brands that resonate with your customers.

Keep a Pulse on Changing Consumer Behaviors

View patterns in visitation to understand trends like whether your customers are visiting an area more or less, and how far they’re willing to travel. Get an accurate picture of customer behavior to optimize merchandising and marketing, select new locations, and more.

Azira’s Solution for Customer Insights

Visitation Pattern Insights

Know which paths customers take to get to a location and whether they ultimately visit your business.

Privacy-First, Always

Know that Azira prioritizes consumer privacy.

Power Custom Visualizations

Create custom maps and charts to support data-driven decisions. Understand true trade area, visitation by daypart, and more.

Advanced Reporting Tools

Combine different report types to understand shopping habits, where else customers like to visit, and more.

Brand Affinity Analysis

See what other brands your customers prefer and then choose locations in a shopping mall or trade area nearby.

Demographics Reports

Understand your customers' household-level demographic profiles such as age, income, race, and educational level.

Featured Resources

How a DMO Used Predictive Data Lab and Azira to Increase Hotel Occupancy

Online and Offline Advertising Attribution Using Location Intelligence

Top Three Consumer Behavior Data Use Cases for Operations

A DMO Implements Enhanced Media & Data Strategy to Improve Marketing and Real-Time Analysis

How Periscope And Azira’s Geotargeting Campaign Effectively Drove Awareness For Hopo, The Gold Coast’s Sightseeing Ferry

How Azira’s Marketing Team Uses Consumer Behavior Data for Digital Advertising

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