eBook: Not All Consumer Behavior Data Is Created Equal
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With high-quality data and actionable insights, access the full competitive landscape at your fingertips. Get instant competitive intelligence on any brand, market, or location. Uncover new opportunities and compare performance. Stay ahead, with smarter decisions informed by data at every step.

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Keep Tabs on the Competition

Unlock instant insights on any brand or storefront and maximize the performance of your storefront by tracking it against the competition. Compare trade areas and specific sites, using key metrics like popularity, footfall, and visitation trends.

Uncover New Opportunities Before the Competition Does

Map out true trade areas of your competitors—beyond what traditional methods can do. From visitation patterns to footfall to demographics, compare multiple sites at once. Discover up-and-coming markets and locations to reach customers before the competition does.

Make Data Your Winning Edge

Track competitors’ store visitation, understand trade area overlap of new locations, and analyze up-and-coming markets. Access competitive intelligence for everything you need, from site selection to merchandising and product placement, to drive more business.

Azira’s Solution for Competitive Intelligence

Demographics Datasets

Compare demographics across different locations to understand where else your target customers dine, shop, entertain themselves, etc.

True Trade Areas

Compare the reach of your location with that of competitors based on where people live and work, commute patterns, and more.

Foot Traffic Insights

Understand the volume of visitors to competing locations in the area and compare it to yours.

Location Visitor Data

Track visitation patterns to understand cross shopping behavior, traffic by daypart, and frequency of visit.

Path to Purchase

Understand where customers go before or after visiting a competitors’ location—and know which paths they take to get there.

Privacy-First, Always

Know that Azira prioritizes consumer privacy.
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