In an increasingly competitive digital landscape, retail brands operating nationwide and deploying digital campaigns face a significant challenge : how to effectively reach their target audience at each store location while maintaining overall coherence? The key lies in leveraging local expertise, which means understanding and harnessing the specificities of each point of sale. In this […]
In 2024, France will host the Olympic & Paralympic Games. During this key global event, where almost 15 million visitors are expected, the impact of digital advertising will reach unprecedented…
In an increasingly competitive digital landscape, retail brands operating nationwide and deploying digital campaigns face a significant challenge : how to effectively reach their target audience at each store location…
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For information about how Near Inc. handles your personal data, please see our privacy policy.
Whether during peak times or throughout the year, brands must communicate effectively to cut through the clutter and grab consumers’ attention and buying intent. Brands aren’t lacking in innovative options…
The opportunity to measure the performance of communication campaigns is a crucial advantage that digital advertising offers over traditional channels. In the context of a drive-to-store campaign, measurement becomes even…
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