Azira’s Solutions

Reach Customers More Effectively with Marketing Intelligence

The future of marketing intelligence is here. Curate bespoke audiences, create lookalike audiences, launch winning omnichannel advertising campaigns, and measure attribution both online and offline.

Curate Advanced Affinity Audiences and Reach Them with Omnichannel Ads

Define affinity audiences based on behaviors in the digital and real world—like visits to specific places or brand preferences. Then, reach them with omnichannel advertising across digital and mobile, CTV ads, social media, and more.

Activate Winning Campaigns Seamlessly

Launch campaigns in just a few clicks using direct integrations to the tools your team is already using—like Meta, Google Marketing Platform, Adobe, The Trade Desk, etc. Or, use Azira’s built-in DSP to activate campaigns directly from a single platform.

Measure Success with Online and Offline Attribution

Maximize your marketing ROI by understanding campaign efficacy. Seamlessly track over 100 key campaign metrics, like store visits or digital conversions. Measure the success of your efforts with powerful attribution and optimize towards strategies that drive results.

Aarohan Dev,

Marketplace Manager, Mindshare

Azira’s superior data capabilities helped deliver strong results for the campaign. The level of reporting has been exceptionally detailed and contains highly valuable and actionable insights for the brand.

Build Campaigns with Marketing Intelligence

Enhance your targeting, personas and attribution with large scale insights on people and place

“Act-Alike” Profiling

Take the guesswork out of it—use AI modeled affinity and lookalike audiences to go after consumers that have the highest likelihood of becoming loyal customers.

Next-Level Audience Curation

Build and target rich consumer personas based on large-scale real world data and behaviors—like home location, brand affinity, and more.

One-Click Segmentation

A/B test campaigns easily, then break down results by specific audience attributes to hone in on your target audience more deeply for more precise optimizations.

Online to Offline Attribution

Measure digital and real-world performance for every campaign, with interactive, customizable, API-based reporting. Tie digital campaign impressions to actual footfall for omnichannel activation.

Privacy by Design

Know that Azira prioritizes consumer privacy.

Seamless Campaign Activation

Plug into marketing tools your team already uses—like Meta, Google Marketing Platform, Adobe, The Trade Desk, etc - for seamless campaign activation. Or, use Azira’s built-in DSP to activate campaigns directly.

Featured Resources

How a DMO Used Predictive Data Lab and Azira to Increase Hotel Occupancy

Online and Offline Advertising Attribution Using Location Intelligence

Top Three Consumer Behavior Data Use Cases for Operations

A DMO Implements Enhanced Media & Data Strategy to Improve Marketing and Real-Time Analysis

How Periscope And Azira’s Geotargeting Campaign Effectively Drove Awareness For Hopo, The Gold Coast’s Sightseeing Ferry

How Azira’s Marketing Team Uses Consumer Behavior Data for Digital Advertising

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