Azira’s Solutions

Improve the Shopping Experience with Retail Insights

Keep shoppers coming back with the retail data analytics you need to operate a leading retail chain. Understand shoppers’ movement patterns, their brand affinities, and even attribution for what brought them to the checkout counter—everything you need to give your customers a premier shopping experience whether in-store, online, or both.

Benjamin Darde,

Marketing Lead, Decathlon, Hong Kong

Thanks to [Azira], we could track precisely the footfall of that channel, which – combined with our in-store metrics allowed us to get a clear measurable understanding of the traffic we generated through the entire campaign

Plan Development and Growth Opportunities

Research different neighborhoods to find opportunities for expansion with the right demographics for your brand. Place your new location with solid retail data analytics, down to which side of the shopping center to choose based on consumer movement patterns.

Increase Store Foot Traffic and Measure ROI

Uncover the audience segments based on location and look-alike modeling, or even specifically target competitor’s customers. Activate omnichannel advertising to reach potential customers relevant messaging based on how they shop, then attribute ROI to specific campaigns.

Understand Your Shoppers’ Movement Patterns

Follow consumers’ patterns with retail insights around commuting, their paths to your store, visits by time of day or day of week, and more. Understand the true trade area of any store or shopping center to see how far people will travel there.

Access Retail Insights on Competitors

Survey any place – including your competitors stores – and instantly know its consumers’ brand affinities and movement patterns. See how your customers interact with the competition, and customize messaging to win their loyalty.