Upcoming Webinar: Leveraging Consumer Insights for a Greener Kauai
EN

Blog

Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

In February of each year, thousands of spectators attend the Super Bowl, known globally for its advertisements, celebrity sightings, and renowned halftime show. This year, a staggering 127 million viewers tuned in from their screens to watch the game, which took place at the Caesars Superdome in New Orleans, Louisiana. As spectators flocked to New […]

Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

In February of each year, thousands of spectators attend the Super Bowl, known globally for its advertisements, celebrity sightings, and renowned halftime show. This year, a staggering 127 million viewers…

Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Lunar New Year is one of the most widely celebrated holidays, drawing hundreds of millions to cultural events and tourist attractions each year. This year marks the Year of the…

5 Essential Strategies to Measure and Maximize the Real-World Impact of your Digital Campaigns

5 Essential Strategies to Measure and Maximize the Real-World Impact of your Digital Campaigns

In this blog, you will learn more about:  Cross-channel measurement is one of the biggest challenges marketers face today. A recent survey from eMarketer revealed that 44% of respondents struggle…

Azira in Action: 4 Real-World Hospitality Marketing Campaigns that Drove Hotel Bookings and ROAS

Azira in Action: 4 Real-World Hospitality Marketing Campaigns that Drove Hotel Bookings and ROAS

As a hospitality marketer, do you know if your efforts are filling your hotel rooms and driving revenue? Understanding your target audience based on their behaviors, knowing exactly when to…