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In February of each year, thousands of spectators attend the Super Bowl, known globally for its advertisements, celebrity sightings, and renowned halftime show. This year, a staggering 127 million viewers tuned in from their screens to watch the game, which took place at the Caesars Superdome in New Orleans, Louisiana. As spectators flocked to New […]
Geolocation data is important for media agencies to build and reach the right audiences for their clients — but are agencies fully making the most of it? Beyond just serving…
Geofencing marketing has become an increasingly popular tactic for marketers. In fact, Boston Consulting Group found that nearly 4 in 5 retailers using location data said they use geo-targeted marketing,…
Introduction Black Friday and Cyber Monday (BFCM) is a key revenue period and one of the most anticipated events of the year for retailers. The National Retail Federation reported a…
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